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Frida
The lightning-fast CMS + CRM builder. Ferocious, independent, zero dependencies. Like her namesake, she hunts alone.
Pippin
IDX by Ulric
What's in a name?
The baton passes.
In 1982, my father, Ulrich Richers, founded ARC Data Systems in Berkeley, California, later Advanced Relay Corporation. In 1988 he moved the company to Eugene, Oregon, the same year I was born. For decades ARC built protocol software, X.25 through TCP/IP, trusted by NATO, MIT Lincoln Laboratory, Alcatel, and Swisscom.
ARC explained its own name with two runners: Pheidippides, who carried the news from Marathon to Athens, and the Aztec relay runners who carried word to Moctezuma. A German engineer and a Mexican family, encoded in a company name. A relay only works if the baton keeps moving.
Ulric is my leg of that run: a second-generation Oregon software studio, founded by the kid who grew up watching packets move.
And yes, Ulric is one letter short of Ulrich, on purpose. I am not my father, and this leg is not the last one. Same relay, new runner.
Ulric honors Ulrich. The work honors the standard he set.
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1982ARC Data Systems, Berkeley
My father, Ulrich Richers, out of East Germany the hard way, founds what becomes Advanced Relay Corp.
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1988ARC moves to Eugene
The same year I am born. Protocol software trusted by NATO, MIT Lincoln Labs, Alcatel, Swisscom.
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2002First lines of code
Fourteen, in a house run by two immigrant engineers. I build what I need.
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2014The turn
I move into a decade in the helping professions: residential treatment, jail work, my own practice. The tools stay close the whole time, coding games and side projects for fun, tracking where the tech is heading, helping friends with theirs because I love it.
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2022Licensed to listen
MA, Oregon LPC license, CADC III. Software people rarely have this. It changes what gets built.
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2026ORCounselors ships
16,800 providers indexed, top-3 rankings, a native iOS app. One person, production scale.
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2026Ulric is founded
The second Richers software company to call Oregon home. Same relay, new runner.