Eugene, Oregon · est. 2026 · second-generation studio
I'm a licensed counselor.
Ulric is an independent studio building custom software, CMS & CRM platforms, brands, and agentic systems trained in-house, the second Richers software company to call Oregon home.
Sources: Google (opens in a new tab) (Nov 2026)ulric.studio/work (opens in a new tab) (Oct 2026)ulric.studio/about (opens in a new tab) (Oct 2026)
Clinics, agents and builders, in Oregon and beyond
Flagship work
An integrative clinic on East Burnside, sixteen practitioners and eight services, moved off Wix onto its own engine in nine days.
View case study: Mandala Medicine & Wellness Visit live site : Mandala Medicine & Wellness (opens in a new tab)
Full business systemization for a Portland realtor: a rose-red brand system, a custom CMS with inline editing, CRM integration with nightly backups, a trained assistant, and a Claude agent harness on her own Mac.
View case study: Rose Real Estate Visit live site : Rose Real Estate (opens in a new tab)
A statewide directory of Oregon counselors and prescribers that I built and run end to end.
View case study: Oregon Counselors Visit live site : Oregon Counselors (opens in a new tab)
Word of mouth
Eric is incredible. Brilliant in development and an all around amazing person. Works so hard to achieve what I wanted and more! So glad to have him on my team in my growing business (big thanks to him)”
Lauren Rose, broker, Portland on Google
Working with Eric has been a wonderful experience. He is professional, reliable, and incredibly responsive, always replying quickly and delivering work on time. He truly listens to your preferences and takes the time to understand your vision rather than applying a one-size-fits-all approach. The website setup has been smooth, and the quality of his work has exceeded my expectations. I'm looking forward to continuing to work with him and highly recommend him to anyone looking for a thoughtful and talented web developer.”
Masha Steiner-Renoir, MycoMuse
Eric absolutely CRUSHED my website build out. His attention to detail, thorough communication, and ability to execute…”
Grace Tarnasky, broker, The Dalles on Google
Eric is both therapist and software pro. A rare synthesis.”
Clinical Director, Eugene, OR
I really appreciate the transparency with Ulric’s pricing and the fact that everything is clearly laid out upfront. There’s no pressure or confusing sales pitch, and Eric is very straightforward about what would and wouldn’t be useful for your business. He is easy to communicate with, patient when explaining things, and clearly takes pride in the quality of his work.”
Marlando Lewis, LPC
Great service and a wonderful experience. Highly recommended!!”
Randy Wild on Google
Eric at Ulric Studio has been incredibly helpful with both optimizing my existing website and creating a brand-new…”
MindMorph, a mental health practice on Google
If you’re trying to systemize your business, build your website, and/or your branding in any field he is your guy!”
Lauren Rose, Realtor, PDX
Eric made having and creating our dream website attainable with such ease! I didn't know it could work like this. I own a wellness clinic and the hardest part has been working with folks in the tech/marketing space that have been largely disappointing and unreliable. So I was hesitant to invest more into our website fearing it wouldn't be worth it. But Eric was so communicative, and a total software genius, that it made the process so easy, affordable, and so perfectly custom. I especially loved the mockup website he made for us before we had committed to anything that gave us an idea of what our specific needs could look like in full form. Book this man before he's too busy to take on new clients! 10/10 worth it.”
Lindsey Rockwell, Practice Owner, Portland on Google
Incredibly thoughtful, efficient and artistic studio. Eric helped me with a website for my business and so glad I hired him. Very gifted and skilled in so many unique ways blending art and functionality.”
Kenji Hammon on Google
5.0 on Google · Read the reviews on Google →
Services
01 · Build
I design and build the software your business runs on: sites, directories, dashboards, and content systems.
02 · Brand
The name, the look, and the words.
03 · Advise
Honest help with intelligent automation: what a trained agent can genuinely take off your plate, what it cannot, and how to tell the difference before you spend money.
04 · Run
After launch, I keep it running: updates, backups, monitoring, and a human who already knows your stack.
The lab
Client work funds the studio. The studio funds products. Two product lines are in the lab now, named, as tradition requires, after the studio cats.
Product line · live
FridaThe lightning-fast CMS + CRM builder. Ferocious, independent, zero dependencies. Like her namesake, she hunts alone.
Product line · live
PippinThe agentic harness builder. Sweet, nurturing, and quietly everywhere. Custom agent flows your team can actually trust.
Product line · live
IDX by UlricA licensed IDX feed, a search people finish, and listing pages that get found.
Product line · live
A practice website and a Google profile for clinicians, built once, then kept current by software.
Product line · live
Talk to the open models I build on. Switch between them mid-conversation.
Product line · live
Your visitor's hand, read through the webcam, becomes the control. A hero that folds, crumples, and throws.
Product line · live
Branded reels and posts, made fast. The studio's own social composer.
The whole lab
Live right now: Frida, Pippin, IDX by Ulric, Grow Your Clinical Practice, The chat lab, Augmented reality, Composer and The scroll lab.
A free 15-minute call, then a plain-English audit of your systems, site, and workflows with a plan you can act on with or without me.
Scope, architecture, and brand direction agreed up front. Fixed milestones, no surprise invoices.
Weekly ships you can click, not status decks. You watch it come alive in production checkpoints.
Documentation and handoff or a retainer where I keep running it. Either way, you own everything.
For therapists and prescribers
A practice website that keeps itself in order, from $99 a month.
Site, consult booking, Google profile, monthly search report, quarterly audit, and an orcounselors listing for Oregon clinicians. Two hours of setup, then software does the recurring work.
The person behind the studio
I was raised in Eugene by immigrant engineers and started coding at fourteen. Fifteen-plus years of software and startups later, I did something unusual: I became a licensed professional counselor, working residential treatment, jail settings, and crisis intervention while running a private practice.
Contact
Fifteen minutes, no pitch deck, no obligation. Bring the thing that's bugging you (a slow site, a messy CRM, an assistant that needs training) and leave with a straight answer.
I reply within one business day.
Free 15-minute call
Grab the baton.
No pitch deck, no obligation. Tell me what's bugging you and when to call. I'll confirm a time within one business day.
Or pick an open time on the booking calendar and skip the form.
You're on the list.
